The Customer Master Data Management (MDM)solution collects information on all customers/persons whose data is collected and processed in an organization with reconciliation, deduplication and automatic retention capabilities.
The Golden Record allows the comparison of data stored in individual source systems and indication of differences in the same person’s data within different IT systems. This functionality makes it possible to detect inconsistencies and errors in data and to infer their improvement. It allows standardized and deduplicated customer data.
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